Brand. What exactly is it
and why is it
a vital business asset?

Brand. What exactly is it and why is it a vital business asset?.

The concept of branding has been around for centuries, dating back to ancient civilisations. using symbols or marks to identify goods or services.

In the modern era, branding has become a crucial aspect of business strategy. The term “brand” encompasses a much broader and more valuable meaning. It holds a significance that is strategic, powerful, and immensely beneficial.

So isn’t it ironic that the discipline of “branding” faces an identity problem?

Let’s clarify one thing upfront: your brand is not just a logo, a set of fonts, or a colour palette.

Beyond logos and packaging, branding now encompasses the entire customer experience, company values, and perception in the minds of consumers. In other words, it’s the meaning that people attach to you and your offerings. However, here’s the unsettling part: you don’t actually own your brand; others do. The meaning they associate with you resides in their hearts and minds.

It is the deliberate effort to manage YOUR STORY creatively.

We call this

We call this

It involves thoughtfully shaping the meaning you want people to associate with your brand.

It means crafting the desired outcome of their interactions with you.

It’s about creating signals and experiences that align with a larger purpose so that every aspect of your business becomes meaningful to your customers – current and potential.

With the vast scaling of digital noise, it’s more important than ever to get to grips with your Brand.

With the vast scaling of digital noise, it’s more important than ever to get to grips with your Brand.

Customers talk. They share information, post reviews and tweet. They join brands and don’t simply consume them. They have the power.

As customers do, so do employees. If you claim one thing but do another it will come out. Every person within a business needs to know about the brand and how their actions contribute to how customers perceive the collective whole. They need to be “brand accountable”.

Therefore, everyone needs to be “brand conscious” – aware of the meaning that the brand needs to have in the hearts and minds of its entire audience.

A great brand can persuade us to engage emotionally.

A great brand can persuade us to engage emotionally.

It aligns to the strategy, values and positioning of the brand.

It reflects personality & character of the business.

It should be memorable and differentiate.

Ultimately, organisations with strong brands command higher valuations.

" DIRECTOR We would like to thank Designwrx for the amazing work they have created for us here at Secureshield. They are quick, efficient and the designs speak for themselves. It was a pleasure working with them and we look forward to our future growth. CEO " EXPERIENCED DIRECTOR IN LIFE SCIENCES STARTUPS Rodger and DesignWRX were engaged by Ingenza to re-brand the company image and message. This included a re-design of our website, company literature through to business cards and slide decks. Rodger and his team quickly understood our business and developed a corporate identity that captured our values and ethos.

The project was delivered on time and to a high standard of work. All at Ingenza were very enthused by the new brand and message and I would recommend Rodger and DesignWrx to other companies looking for an excellent creative agency that is competitively priced. Jaymin Amin
" VICE PRESIDENT - CARDIOTHORACIC BUSINESS DEVELOPMENT
AT VASCUTEK TERUMO I have known Rodger Barnes over many years and I have found him to be highly creative, innovative and able to come up with some really outstandly pointed and highlighting solutions to the tasks and conundrums presented to him in any brief. I know one well known company who owe their excellent "stand out" name to Rodger's creativity.

Collaborative, focussed and highly individual are the attributes I would ascribe to Rodger and his work.It is my pleasure to endorse Rodger's work. John McKenna
" COMMERCIAL DIRECTOR AT ECG FACILITIES SERVICES I have worked with Rodger for the last 15 years, whereby he provides creative marketing solutions and web design for our business. It is difficult to find someone who understands the FM marketplace, however from the outset of our business relationship, Rodger quickly aligned his creative thinking to our business and as a result we now view him as an integral part of our strategic brand development, delivering tangible solutions which ultimately add real value to our company. I would have no hesitation in recommending Rodger to any organisation who are looking for innovation and professionalism in the field of brand development. Brian Jamieson

So, the question is, are you managing the meaning of your brand?

So, the question is, are you managing the meaning of your brand?

Or do you need some BRANDImagineering?

We make sure we all know where you’re going and help clarify the path you need to take.

This is why our process starts with a Brand Audit. It’s this bit that truly sets the strategy for success.