Rodger Barnes is an experienced multi-disciplined designer with an eye for detail and a creative flair that focuses on making design work and adding value to each and every project within a clients marketing mix. After working with several leading design & advertising consultancies, Rodger founded RBDW in 1991 with the aim of getting closer to clients and their businesses – in order to better understand the challenges and deliver the most effective solutions. He is also a Fellow of the Chartered Institute of Marketing.

Since then he has worked with blue-chip and SME clients as diverse as AorTech International plc, Ingenza, Cutitronics, & BioLInk in the science & technology markets; Bacardi, Aulds Food, Inverarity Morton & MorrisInns in the leisure & food sectors; ScottishPower, Schlumberger, Freescale Semiconductor, I-Mate & Pace in the technical arena; Baxi Trust, KwikFit Insurance Services & Close Brothers in the financial world.

Rodger now focuses on defining strategy face-to-face and hands-on, at any time advising a small number of ambitious clients who have a similar belief in the power of Brand and, through BRANDimagineering, shape impactful strategies and direction.