Our long-standing client, Smith & McLaurin, have a well-deserved reputation for innovation and labelling solutions and we were delighted to be briefed to create the brand and launch an exclusive range of adhesives which have been the missing part of the plastic bottle recycling process globally and finally complete the circle. Although it’s been years in development, the final phase of testing and verification coincided with Covid reaching its peak in the UK and posed all sorts of complications and issues to be surmounted.

Positioned to be a game-changer in the world of plastic container recycling, it is now available through the distributor network and will substantially save on energy use through its cold water process and increase availability of recycled plastics. As well as minimise the onerous plastic tax liability which comes into effect soon.